As a longtime user of Arrae I was so excited to bring on my
friend Siff Haider to talk about how she launched a brand targeting
something so many of us deal with - bloat. Siff’s approach to the
brand and her intentionality around creating safety for ALL bodies,
including those who have struggled with eating disorders - is one
of the reasons I fell in love. We get into ALL of that. We also
discuss how creatorship/influencing isn’t often trusted or taken
seriously and why she and her co-founder (& husband) Nish decided
to invest back into influencer marketing with trust. This
conversation is so great for anyone who’s dealt with digestive
embarrassments, curious about creatorship, or investing in social
media while growing a brand!
You can find Siff @SiffHaider on IG, listen to her podcast
@TheDreamBiggerPodcast and checkout more about Arrae
The Papaya Podcast is a weekly show where your host, Sarah Nicole, dishes out some sweetness mixed in with some seeds of wisdom. Get ready to get inspired, get candid, and get real, because we are all in this digital space together.